"Бизнес английски за 30 дни - Самоучител" е компактен самоучител по бизнес английски.

• 30 урока от сферата на бизнеса
• Важни теми от деловия живот: преговори, договори, реклама
• Допълнителна информация за културните особености на англоговорящите страни
• Автентични диалози на английски език
• Специализирани текстове
• Речник и разнообразни упражнения
• Ключ с отговорите към упражненията
• Междинни тестове за проверка на нивото

За кого е предназначен "Бизнес английски за 30 дни - Самоучител"

Самоучителят "Бизнес английски за 30 дни" е насочен към хора, които имат нужда да опреснят своите езикови познания в кратки срокове.

Време за прочит

6-12 часа, в зависимост от скоростта на четене.

Съдържание

Съдържанието на "Бизнес английски за 30 дни - Самоучител" е следното:

Предговор                                                                   

Символи и съкращения                                                

Who is Who?                                                                 

Урок 1. The prospective employee                                                                                   

Don’t bring your goat to work! – Making the interview work – Application for a graduate trainee scheme

Participating in interviews: the roles of the interviewer and interviewee; graduate trainee scheme application form

Урок 2. The international conference                                                                              

Beware of body language! – Business etiquette

Attending conferences: making contact with fellow delegates; ­business etiquette; conference application form

Урок 3. After-sales service                                                                                                  

When does it end? – Customer service

Using and offering after-sales service; customer complaints form

Урок 4. The annual general meeting                                                                                

Who are the Motley Fools? – Shareholder power

Taking part in AGMs: the roles of the chairman and shareholders; dismissing an employee

Урок 5. Networking                                                                                                              

Getting your net to work! – Successful networking

Networking: techniques for making business contacts; attending courses; course questionnaire

Урок 6. Resolving the dispute                                                                                           

Should you blow the whistle? – Industrial relations in the US 

Resolving disputes: whistleblowing; taking strike action

Урок 7. It’s a good idea, but will it sell?                                                                           

Avoiding the language problem! – Researching the market

Market research: gathering information; entering a prize draw

Урок 8. Assuring quality                                                                                                     

What is quality? – Customer requirements and quality

Quality control: obtaining ISO 9000; Five Elements of customer requirements; Five Pillars of quality

Урок 9. Shall we invest in our people?                                                                            

Lifelong learning! – Investors in People (IIP)

Investing in people: IIP (Investors in People); NVQ (National Vocational Qualification); memo

Урок 10. Balancing work and life

For your convenience! – Work/Life Balance

Balancing work and life: concierge service; work/life balance; concierge service formTest 1                           

Урок 11. The virtual office                                                                                                    

Providing that personal touch! – Teleworking

Working from home: hoteling; teleworking; telework questionnaire

Урок 12. Checking the small print                                                                                      

A not-so-transparent hire charge! – What’s in a contract?

Contracts: small print; breach of contract

Урок 13. Stylehouse re-thinks its marketing strategy                                                    

What’s in a brand? – How important is marketing?

Marketing: promotion; brand names; SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis

Урок 14. The sales conference                                                                                             

Sell the product or sell what the product does? – Making sales

Selling: sales conference; making sales; business letter

Урок 15. Advertising                                                                                                              

The art of “pigeonholing”! – Writing your advertisement

Advertising: mail order service; “pigeonholing”; writing advertisements; AIDA (Attention, Interest, Desire, Act); USP (Unique ­Selling Point)

Урок 16. Beating the virus!                                                                                                  

Virus writing is serious business! – Computer viruses

Computer viruses: systems failures; hackers

Урок 17. Managing the crisis                                                                                                

The spin doctors – The story’s good, but is it true?

Public relations: spin doctors; crisis management

Урок 18. Collecting payment                                                                                               

Added interest! – Managing credit

Late payments: adding interest; credit management; overdue accounts

Урок 19. Stylehouse goes on-line                                                                                       

What is a cookie? – What makes a good website?

Going on-line: designing websites; Internet cookies; understanding websites

Урок 20. Americom looks at the labour market                                                               

Starting with a McJob! – The changing world of work

Labour market: Human Resources; high school leavers or graduatesTest 2                                 

Урок 21. The VAT man will be calling!

Raising finances! – Getting good advice

Taxation: VAT (Value Added Tax); tax levies; fiscal policies; bank statement

Урок 22. Is it worth registering?                                                                                         

Unusual trademarks – Intellectual property

Trademarks: registration; unusual trademarks; granting patents

Урок 23. From design to product                                                                                       

Protecting inventions! – Just In Time

Product design: R & D (Research and Development); origins of granting patents; JIT (Just In Time) manufacturing

Урок 24. Coopers is in financial trouble                                                                            

Adopting the ostrich position! – Running into difficulties

Financial difficulties: being in debt; filing for Chapter 11 bankruptcy in the USA

Урок 25. Will Americom branch out?                                                                                

Don’t put all your eggs in one basket! A good example of a large public company is General Electric

Corporate expansion: diversification; origins of GE (General ­Electric); diversified portfolio

Урок 26. Free market economy or government  regulation?                                                                                                              

Where have all the buses gone? – De-regulation and privatisation

De-regulation: free market economy; government regulation; ­privatisation

Урок 27. The deal might be off!                                                                                          

Stripping the assets! – Different types of merger

Mergers: take-over bids; selling assets; different types of merger

Урок 28. Arguing the case for the euro                                                                             

Pound or euro? – Foreign exchange

The euro: pound or euro; foreign exchange market

Урок 29. Green housing?                                                                                                     

What is a Pigouvian tax? – Ethical investments are more popular than ever

The environment: “green” housing; “Pigouvian” tax; ethical investments; company organisational chart

Урок 30. Getting to grips with exports                                                                              

What’s the connection between bananas and cashmere? – ­Economic sanctions

Exporting: restrictions; tariffs; economic sanctionsTest 3               

Ключ с верните отговори към упражненията                

Речник